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Top companies help South East young people Reach for Gold

19 November 2009

Cycle power, water pump generators and interactive board games are just some of the innovative ideas from schools and youth groups in the final of Reaching for Gold, a competition supported by SEEDA and key partners.

Reaching for Gold challenges South East young people aged 14-19 to develop ideas that will make a difference to their local communities on the themes of Youth, Community or Disability. All projects must include some international collaboration.

Nine finalist groups will each be intensively mentored by managers from one of nine major global companies and by community leaders, helping them prepare for a 'Dragon’s Den' style final at Windsor Castle on 15 December. The winning group will receive a trophy and £5,000 to help them develop their project.

The nine finalists were shortlisted from over 60 entries.

The competition is part of a unique collaboration of nine corporate business partners and voluntary and community sector organisations - known as the South East Corporate Cabinet - which works to support the future of the South East’s economy.

Pam Alexander, SEEDA Chief Executive, said: "Reaching for Gold is a great opportunity for young people in the South East to gain a real insight into the world of business and to develop projects with leaders from both community and business.

"We are delighted to be working in collaboration with nine major companies on this groundbreaking project. Each sees the value in mentoring young people, the opportunity to spot new talent and to offer their own staff a unique development opportunity too. Working in partnership is increasingly important at this time and we are delighted to have brought together such a powerful group of business people to lead this exciting challenge."

Reaching for Gold is supported by BT, CISCO, Honda UK, Huawei Technologies, Intel Corporation, Legal and General, PricewaterhouseCoopers, Sony, and Toshiba Information Systems. Groundwork, The Prince’s Trust and AbilityNet are partners from the voluntary and community sector.

For media enquiries, please contact:

Scott Swinton, Media Relations Manager, SEEDA
Tel: 01483 501 362

View full media release here.

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